08 Aug Eze Group stands out from the crowd at St. Andrew’s
Eze Group has strengthened its long-standing support of Birmingham City FC with the renaming of St. Andrew’s Main Stand as the Eze Group Stand.
The unveiling took place on Saturday, ahead of Blues’ first game of the 2016/17 season against Cardiff City FC.
This latest commercial partnership with EZE Group continues a successful relationship between the two organisations over the last five years – last season EZE Group was Birmingham City FC’s main shirt sponsor and in 2013-14 the company was Blues’ diamond partner.
With offices in Henley-in-Arden, Stirling and Tenerife, EZE Group is a lifestyle and leisure business offering customers a range of activities through its concierge services including, holidays, family attractions, entertainment and leisure pursuits.
During the forthcoming season EZE Group will continue to organise travel and hotel accommodation for the players and staff at away fixtures.
Ian Dutton, head of commercial at Birmingham City FC, said: “We’re thrilled to have secured this unique partnership with Eze Group, with the unveiling of the Eze Group Stand.
“Over the past five years Eze Group has cemented itself as a fixture at St. Andrew’s, both as a commercial sponsor and with the fans, through their various positive initiatives.
“Their professionalism and knowledge of the travel, leisure and entertainment industry is unparalleled, so we’re delighted to continue to utilise EZE Group for various elements of our travel arrangements over the course of next season and beyond.”
EZE Group CEO Dominic O’Reilly said: “We’re delighted to support the club for another season, and hope to use our sponsorship to not only strengthen our connection with Blues supporters, but to also reach out to surrounding communities with some brand new initiatives.
Issued on behalf of EZE Group. For further information, please contact Steve Dann at Fleet Street Communications, Tel: 0121 262 3900 / 07973 886084 or Email: firstname.lastname@example.org; or Natalie Gudger, Tel: 0121 262 3902 or Email: email@example.com.