Eze Group | Sponsorships
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Eze Group becomes Celtic FC Official Partner

Birmingham-based Eze Group, the UK’s leading concierge, lifestyle and leisure company, have signed up Scottish Premiership Champions, Celtic FC.

Under a major new sponsorship agreement Eze Group, which has offices in Henley-in-Arden and Stirling, will become an Official Club Partner.

As well as building awareness through business hospitality and brand advertising at Celtic Park, Eze Group is planning to work with Celtic on a supporter engagement programme. A new initiative ‘Eze Wishes’ will recognise those fans who have overcome adversity, shown great community spirit and demonstrated outstanding support for the club.

Click here to read the full Press Release

Jack Butland – England & Stoke City Goalkeeper

Jack Butland, the England and Stoke City goalkeeper, is in safe hands after signing a partnership deal with Eze Group, the UK’s leading leisure, lifestyle and concierge service.

Under the exclusive agreement Eze Group will be on hand to help manage and organise the football star’s lifestyle off the pitch by providing a host of leisure related services.

As well as booking holidays and hotels, through Eze Group’s ATOL protected travel partner Everywhere Travel, the dedicated concierge service will also be available to assist Jack with airport transfers, VIP lounges and arranging restaurant reservations and theatre tickets.

Click here to read our Press Release


Birmingham City

In June 2015 Birmingham City Football Club announced a major new commercial deal which saw EZE Group become the Club’s principal partner for the 2015-16 season, in line with the Club’s 140th anniversary.

This commercial partnership with EZE Group continues a successful relationship between the two organisations over the last four years.  Last season EZE Group was a diamond partner of Birmingham City FC, and in 2012-13 the company was Blues’ main shirt sponsor.

During the forthcoming season EZE Group will be organising travel and hotel accommodation for the players and staff at away fixtures.

Over the last few seasons Eze Group have launched several initiatives to connect with Blues supporters. Their EZE Wishes campaign has recognised and rewarded more than 25 fans who have overcome adversity, shown tremendous community spirit or demonstrated outstanding support for the Club.


At Eze Group, we’re proud to sponsor the Aston Villa Former Players Association (AVFPA). The AVFPA is a non-profit making and fully independent organisation set up to provide care and support for former players and their families in need. They organise a wide range of social and community events which also raise valuable funds for other worthy causes and charities.

As a leisure company, we know that a lot of our customers are passionate about football. Our partnership with the AVFPA complements the charity fund-raising we carry out through the EZE Group Foundation.


Jenny Cowen

We originally sponsored Jenny as she worked towards getting into the GB diving team for the London 2012 Olympics. Unfortunately she didn’t make it, but we’re continuing to give her valuable support as she strives to reach the top of her sport.

Her mum Helen Cowen said: “The sponsorship helps enormously as Jenny has to train during the day and work most evenings to cover her costs. It will help her cut her working hours and get more rest, as well as buying new training gear and covering the cost of entering more competitions around the world.”

Coaching rising talent in Spain

A host of ex-Midlands footballers are helping to develop young talent in the Canary Islands after linking up with us. Former Aston Villa stars Steve Staunton, Tony Daley and Cyrille Regis are coaching young footballers in Tenerife as part of their roles as ambassadors for Eze Group.

To have people of the calibre as our ambassadors – who have clocked up more than 1400 appearances at the highest level between them – makes a massive difference to the lives of children in the Canaries and the UK. Some of them have already been scouted by Real Madrid and Barcelona.